Savings Ki Vidya' campaign by Federal Bank: A fresh approach to savings

Federal Bank has launched 'Savings Ki Vidya,' an integrated marketing campaign featuring Vidya Balan, aiming to boost deposits. The campaign emphasizes the bank's relationship-focused approach, highlighting that genuine connections and excellent service create lasting value. Balan's authentic portrayal guides viewers towards smart saving choices, reinforcing Federal Bank's commitment to putting 'Humans at the Core and Digital to the Fore'.